SXSW Scout / For fun
SXSW draws some of the industry's most influential movers and shakers to do business and have fun. You need someone on the ground rubbing elbows, sharing pints, and meeting with these interesting folks one-on-one. The dead-ends of SXSW are numerous but easy enough to circumvent with a strong technical and creative background and a calibrated bullshit meter. I just WD-40'd mine; I'll loan it to you.
-NY Observer: Meet Ben Fisher, The Hard Drinking, No Bullshit, Tech Fixer for SXSW